Sunday, 23 May 2010

Presentation stills:

This sums up the rest of our project :)

Market Research


Hey guys/gals, I was hoping you could answer a few questions to help support the research for my groups E+E project, it should only take a couple minutes (max) and your answers will be greatly appreciated, thanks :)

Our project is about having Wireless Internet for mobile devices on the London Underground, there is a lot of potential in this idea but we need to know what you and the people who use the underground think about it. Even if you don't use the underground, please take the time to answer the questions. Thankyou :)

1) Do you use the London Underground? (a) Yes (b) No

2) If 'Yes', how often do you use it? (a) everyday [excluding weekends]
(b) 3-4 times a week
(c) Once a week
(d) Every couple of weeks
(e) Once a month
(f) Other__________________________

3) Everybody uses the internet these days, how many hours do you clock daily on average? (a) 1 hour or less
(b) 2-3 hours
(c) 4-5 hours
(d) 6 hours or more

4) What types of websites do you primarily use whilst on the internet? (Only pick 1)
(a) Shopping (ebay, amazon, play etc.)
(b) News and weather
(c) Social Networking (facebook, myspace,, youtube, twitter)
(d) games (omgpop, mini flash)
(e) entertainment news (ign, imdb, gametrailers etc.)

5) How much of your daily internet usage time do spend on the type of website selected in the previous question?

6) The payment method for wireless internet access on the underground would be a top-up system linked to your oyster card. Would you prefer having a monthly, annual subscription or a pay as you go service.
(a) monthly
(b) annual
(c) pay as you go

7) Are you aware of any wireless networks for underground services in other parts of the world? If yes then please specify the location(s).

8) If a wifi service for the London Underground was available to the public, would you use it?
(a) Yes
(b) No
(c) Maybe

9) If you answered 'Yes' to the previous question, what would you primarily use it for?
(a) Social sites (facebook, twitter etc.)
(b) work/communication
(c) news/research
(d) shopping

Thanks for taking the time to complete this question, much love from group C :)



We would need a lot of supplies such as fiber cable, optic splitter, converter, antenna and routers
The london underground is 250 miles and worked out it would cost around £ 10,000 per mile, plus extra just in case
£500,000 flat rate

Maintenence cost would include:
System problems
Wifi signal failure
Maintaining the cable, routers, etc
200,000 per year

N-POWER will be our electricity supplier:
£500,000 per year
We are negotiating with both Virgin and BT to provide an internet connection throughout our Wifi network.
£1,000,000 per year (estimate)

Being such a large scale business plan, we need to advertise through our website, press announcements and TV adverts
£500,000 (first year)

I worked out the cost of wages for a year for the nine members of the team plus the four engineering team that would maintain the wifi network
£720,000 per year
Office space in Waterloo
(Price inc, cleaner and car parking)
£20,000 per year

Marketing Costs:

ITV: £17,000 (30 seond slot, drama/movie)
Oxford Circus:£126,500 (4 weeks)
London Busses-
Double Decker Vinyl- £15,549 (12 weeks)
The Sun:£50,975 (Mon-Sat) per week (Colour full page)
Metro:£25,109 (Mon-Sat) per week (Colour full page) (London only)
The Guardian:£34,000 (Mon-Sat) per week (Colour full page)
Possible Revenue:

Scenario (Best):
100 million people use it I the year each paying 50p a day for 200 days we would make 1 Billion for that year
Scenario (Average):
50% of Oyster card users (5 million) tried it for one day (50p) £250,000,000
Scenario (Worse):
Only 10% of Oyster card users tried it out for one day we would still make £500,000. This would cover the installation costs.

Oyster Card Design

Added May 16 by Tom Ritchie


Jack Kiteley likes this.

Tom Ritchie
Jason I've just sent you the file.
May 16 at 2:54pm · Flag

Hayley Allen
will you send it me too?
May 16 at 4:16pm ·

Tom Ritchie
May 16 at 4:19pm · Flag

Jack Kiteley
Nice work man


Hayley Allen Searching for Patents, there is an awful lot for Wifi... we still need our USP, maybe the payment by the card...Oh maybe it could be swiped like Oyster cards are, and people could pay for the amount of minutes a bit like a mobile phone, they pay for 10 minutes for example... and the swipe machines could be on the tube ...trains themselves rather than on the platforms or both maybe... Just trying to get some ideas :SSee More
Patent Searching Database
Complete Patent Searching Database and Patent Data Analytics Services.

May 14 at 4:02pm · Comment ·LikeUnlike · View Feedback (1)Hide Feedback (1) · Share

Jason Hollis
i like the oyster swipe idea so for the amont of time it takes it off. But then that voids the origianl pricing. Thought the usp was you can just top up using the oyster cards in shops? Or it just takes the daily rate on the way you first sign up? Think thats the best of both worlds.
May 15 at 11:30pm ·

Update Chat

James Pyne jason,just to let you know like i have been through email. i have printed out all the rate cards for you and have just completed a questionnaire for the marketing side.i will try find you today to give you all this as a hard copy for you to put in the presentation.let me know if you need anything else.but nice logo and... mock website everyone.See More
May 14 at 1:37pm

Tom Ritchie I'm going to work on the small animation for tomorrow morning if possible?I basically just want to make an animated logo essentially.
May 14 at 4:42pm

Tom Ritchie I'm going to work on the small animation for tomorrow morning if possible?I basically just want to make an animated logo essentially.
May 14 at 4:42pm

Hayley Allen Tom thats cool. Im going to work on the E&E stuff all day tomorrow, so as long as I have it by then thats fine. Everyone else please post your stuff on here or email it to me, I need to put the presentation together ASAP!!!!!!!!!!
May 15 at 3:04pm